Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a
world‐renowned expert on word of mouth, social influence, consumer behavior, and how products,
ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, and
popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and
Harvard Business Review. Berger’s recent book, Contagious: Why Things Catch On is a New York Times
and Wall Street Journal bestseller and hundreds of thousands of copies are in print in over 30
languages. Berger is a popular speaker at major conferences and events and often consults for
companies like Google, Coca‐Cola, GE, Vanguard, Unilever, General Motors, 3M, Kaiser Permanente, and
The Gates Foundation.