Barbara Viteri established Viteri Style Management™, LLC in 2012, combining her innate understanding of office organization and functionality with tech savvy software. She has worked with the design industry’s leading experts to develop secure reporting tools that allow the designer to track orders, manage projects, and simplify accounting to be accessible remotely from any mobile device. This translates into optimum efficiency and an increase in the designer’s market visibility, which ultimately leads to a boost in profitability.
A native New Yorker, Barbara’s talent for developing practical business management solutions for boutique design firms coupled with her no-nonsense personality has led her to become a top adviser in the industry.
In 2014, Barbara seized the opportunity to launch Designerlebrity™. As Creative Director, she is cultivating an innovative digital platform spotlighting celebrity interior designers. She partnered with The Design Network (2014) as the creator, executive producer, and Host of “Designerlebrity™ Talk with Barbara Viteri”, a cutting edge talk show introducing celebrity interior designers on both online media and syndicated television.
Expanding her brand into editorial, Barbara became the contributing interior design editor for The Typical Female Magazine (2015). Her columns granted an all access pass to Designerlebrities and started a new platform focusing on up and coming designers she appropriately labeled; the |POTENTIALS|™. Her features have been linked and recognized by PopSugar and HGTV.
Besides her roles as CEO and Founder of VSM and building her brands, Designerlebrity™ & the |POTENTIALS|™, Barbara conducts and develops speaking engagements for prominent design industry events. She has graced the covers of RISE, W2W magazines and now Self Confidence Magazine and is continuously featured in major trade publications and television segments.